It may be a silly question to ask, “Are you a person who uses social media”? Who is not on social media? Research data shows a total of 58.4% of the world population uses social media…wooo…isn’t it a big percentage? On a positive note, social media helps to grow your networks, and foster your business and social connections. Network marketing which is a popular business globally can be greatly boosted by using social media.
“Don’t use social media to impress people, but to impact people”.
Generally speaking, has social media improved your connections? Your answer most probably would be a YES. You may have contacts of your long-lost school friends, you get to know the latest release of your favorite celebrity’s songs, you got connected with your distant relatives and it even helped you directly/indirectly get a job! There are infinite possibilities with social media. Then why not use it for your network marketing business?
Social media can foster your Network Marketing business which requires good authentic connections, fast sales, and recruitments.
How to effectively use social media in network marketing?
1. Post content professionally and consistently
People may like social media posts of network marketing businesses that are professional and also posted at regular intervals. If you are not consistent with your posts, then the audience may lose interest in your MLM company. Also, make sure to reply to their queries promptly.
Depending upon the social media platform that you are using, you can schedule your posts so your MLM brand will remain in people’s minds. Then you can build your social media presence for your brand over a period of time.
Even in today’s age the advertisements that come on Television has a huge impact on people’s mind and it helps those businesses bloom. How? When the same ad is repeated over and over, there is a good chance that people believe that the brand is authentic (in most cases it is 🙂 ). The same is true for MLM businesses on social media; when you post good content consistently it registers in people’s minds.
2. Be active on one or two social media thoroughly
You don’t need to be there everywhere. If you are active on one or two social media platforms, that will be good. Select one or two social media where your customers are most and be active on those. It will help you to invest your time efficiently in these social media platforms and you may get a good response too from customers.
Facebook is one of the most popular social media platforms and if you have a large audience, then Facebook is the best. Instagram has a young audience in it. Pinterest is for getting creative ideas and inspiration.
3. Update and keep an eye on your competitors
Keep updated with new trends on social media and also watch out for your competitors. Check what all strategies worked for them. If you are feeling stuck or lagging behind, make sure to speed up soon and grow your MLM business.
4. Quality content
Make an effort to post good quality content with videos, and images that will attract your viewers. Research shows content with good images and videos attracts more people.
Provide contents that will be valuable to your customers/people. It can be informative, humorous, or tips to your customers. Another type of content would be when you receive any good review for the MLM products you can share it by making a good Canva image of it and this will be an authentic way to connect with your customers.
5. Build to get good networks
Make an effort to build authentic connections with your audience on social media. A network marketing business is about creating a strong network.
Summary
- Research data shows a total of 58.4% of the world population uses social media.
- Network marketing which is a popular business globally can be greatly boosted by using social media.
- People may like social media posts of network marketing businesses that are professional and also posted at regular intervals.
- If you are active on one or two social media platforms, that will be good.
- Keep updated with new trends on social media and also watch out for your competitors.
- Make an effort to post good quality content with videos, and images that will attract your customers.
- Make an effort to build authentic connections with your audience on social media.
So…why delay? Go ahead, use social media platforms effectively and soar high with your network marketing business.
