Like any other business MLM or Multi-level marketing needs efficient marketing tools to keep up with the fast marketing pace. In today’s age, things are moving at a super speed that MLM enterprises need to be aware of the trends and adopt new ways to boost the business.
What are the marketing tools for MLM business?
- Lead Capture Pages
- Social Media Promotion
- E-mail marketing
- Replicated websites
- Influencer Marketing
- Graphic designing tools
- Learning Center
- Video Conferencing Tool
- Business Intelligence Tool
1. Lead Capture Pages
Lead capture pages are specifically designed pages that collect information about your leads such as name, email id, contact, etc. They are the landing pages. Lead pages are different from the home pages and MLM businesses use lead capture pages to convert leads into customers.
The lead capture page should have a catchy headline and a clear explanation of what the customers need to know.
2. Social Media Promotion
Social media has now become an integral part of people’s lives and its influence is huge. People irrespective of age are active on various social media platforms such as Facebook, Instagram, Twitter, etc. In the earlier days, people use it to connect with family, friends, and others. It is good for networking.
And then, there was a huge social media explosion with Instagram, Twitter, Tik Tok, and Pinterest. According to data, people spend 2.5 hrs on social media per day and 60% of the world’s population uses social media isn’t it a huge percentage?
Social media is a huge platform that helps in business growth too. The business group uses this and it helps to reach a large group of people in any part of the world in no time. Talking about usual business brands like Calvin Klein, NIKE, ADIDAS, etc. is leveraging social media. MLM businesses too are utilizing this social media space and this should be explored to its best. Social media can expand the MLM business reach in a short time.
3. E-mail Marketing
Whatever kinds of new-age marketing have been happening, there is nothing when a good personal email comes about products/services. It feels like as a customer you are given importance. MLM enterprises use email for marketing purposes and a good email list is important for any business group. MLM businesses use email marketing to spread the word about their product/services and new offers etc.
There is a huge chance of buying products/services if customers get interested by reading a nicely written email. E-mail marketing has been used as a marketing tool for a long time.
MLM companies also offer free webinars to attract more people to their business. People will be interested to attend good webinars by domain experts. They are keen to know more ideas and information.
A webinar helps to understand a clear view of the MLM companies, its goal, products, and services. Webinars are easy that people don’t have to go physically for a meeting. They can be in the comfort of their homes and attend it and many people prefer webinars.
After attending webinars, there is a good chance of people joining MLM or purchasing MLM products/services.
5. Replicated Websites
Replicated website is a template for a website that can be duplicated for any number of users and can be customized for users. The HTML code is the same for a replicated website but other information such as user names and profiles are specific for each user.
6. Influencer Marketing
Influencer Marketing is a new trend that has come in recent years. Influencers can be celebrities in any field…film, sports, fitness, YouTube celebrities, etc. In MLM business, this is an effective way to boost your business. Influencers can be used to promote advertisements, give reviews, etc.
7. Graphic Designing Tools
Promotions using good graphic design are a good way to promote MLM business. In graphic design, software like Canva many features are inbuilt. You just need little edits or customize according to your business requirements.
A good graphic designed poster can attract prospective customers.
8. Learning Centers
Learning Centers are kind of training modules that is very important for MLM business. It really helps new distributors to excel in their network marketing business.
9. Video Conferencing
With tools like zoom, network marketers can hold meetings with uplines, downlines, and prospective customers which will be very helpful for MLM business. It can be used for team training, presentations, etc.
10. Business Intelligence Tool
With Business Intelligence Tool any areas to improve in the MLM business can be known and can be improved. Automated business data reports can be determined weekly or monthly and they can help a company run efficiently.